Lisa Johnson

The innovator behind Aspen Fashion Week, Lisa had a hunch that a fashion event combining the chic of ski, winter and resort with the high energy appeal of Aspen would be a huge hit. As the Vice President of Sales and Marketing for the Aspen Chamber Resort Association, managing the destination marketing funds on behalf of the City of Aspen, Lisa worked with major events and productions like ESPN Winter X Games, HBO U.S. Comedy Arts Festival, the FOOD & WINE Classic in Aspen and Luxury Spa Finders Aspen Spa Day. Also as part of her six year tenure with the Aspen Chamber Resort Association, Lisa managed the media relations efforts and served as a de facto Film Commission assisting on film, television and commercial productions of all sizes. In addition to her experience with Aspen events and PR, Lisa also was integral in launches, fashion shoots and magazine events for Ralph Lauren, Theory, British GQ, Men’s Journal, and Vogue. Lisa is truly “living the dream” and calls Aspen home year round.